Advertising Analysis The Pepsi Advertisement Essay

Media Essay Advertisements are among the most popular forms of media an ordinary person can consume. Due to their high prominence in consumers’ lives, brand competition through visual advertisements stands as no foreign matter to the majority of large companies. PepsiCo remain no strangers to commercial competition due to their flagship brand of soft drink: Pepsi. However, PepsiCo harbors a longstanding conflict in the soft drink market with rival product Coca-Cola. Logically, the conflict between the two companies extends deep into their advertising campaigns. In their Halloween 2013 advertisement, PepsiCo escalate their conflict with Coca-Cola, and display the workings of a successful picture advertisement. The Pepsi advertisement displays a bottle of Pepsi wearing a cape amongst a rocky, natural background, reminiscent of a nature photograph. Furthermore, the color palate across the entire advert, barring the white text, displays desaturation. The Pepsi can’s cape in particular brandishes a â€Å"Cola-Coca† logo, in the same font as the logo for Coca-Cola. Additionally, the cape obscures the Pepsi logo on the can; however, the Pepsi logo does make its way into the advertisement towards in the bottom right corner of the image. Finally, the center of the image has white text which reads â€Å"We wish you a scary Halloween!† Overall, Pepsi’s advertisement has a clear message of conflict towards Coca-Cola. By anthropomorphizing the Pepsi bottle, invoking imagery of Coca-ColaShow MoreRelatedThe Objective. Advertising Is One Of The Most Important1676 Words   |  7 PagesThe Objective Advertising is one of the most important elements that come under the umbrella of marketing management (Bass et al. 2005). It has the tendency to target the audience in an efficient manner. 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